CREATIVE STRATEGIST
PARIS MOSCOW
ANASTASIA RIABOVA
HI, I’M NASTYA, I WAS BORN IN ST. PETERSBURG AND STUDIED POLITICAL SCIENCE AT SPBU, THEN AT SCIENCES PO PARIS.
THERE I REALISED I WANTED TO LEAVE DIPLOMACY BEHIND AND MOVE INTO LUXURY — THE WORLD THAT HAD ALWAYS FASCINATED ME. SO I BECAME A SALES ADVISOR AT LOUIS VUITTON, PLACE VENDÔME, AND RANKED AMONG THE TOP SELLERS IN FRANCE.
THE PARIS CHAPTER CAME TO AN END, I MOVED TO MOSCOW, WHERE I JOINED VOGUE RUSSIA, CONDÉ NAST — A HARD SCHOOL THAT MADE ME A MEDIA MANAGER.
AND FOR THE LAST FOUR YEARS, AFTER 2022 DRASTICALLY CHANGED THE LUXURY LANDSCAPE,
I HEADED SPECIAL PROJECTS AT BORK — ONE OF THE BRANDS SHAPING PREMIUM MARKETING IN RUSSIA TODAY.
NOW I WORK AS AN INDEPENDENT EXPERT.
THERE I REALISED I WANTED TO LEAVE DIPLOMACY BEHIND AND MOVE INTO LUXURY — THE WORLD THAT HAD ALWAYS FASCINATED ME. SO I BECAME A SALES ADVISOR AT LOUIS VUITTON, PLACE VENDÔME, AND RANKED AMONG THE TOP SELLERS IN FRANCE.
THE PARIS CHAPTER CAME TO AN END, I MOVED TO MOSCOW, WHERE I JOINED VOGUE RUSSIA, CONDÉ NAST — A HARD SCHOOL THAT MADE ME A MEDIA MANAGER.
AND FOR THE LAST FOUR YEARS, AFTER 2022 DRASTICALLY CHANGED THE LUXURY LANDSCAPE,
I HEADED SPECIAL PROJECTS AT BORK — ONE OF THE BRANDS SHAPING PREMIUM MARKETING IN RUSSIA TODAY.
NOW I WORK AS AN INDEPENDENT EXPERT.
BIO
CONSULTING: PREMIUM POSITIONING & MARKETING
STRATEGIC ADVICE FOR BRANDS & FOUNDERS
LOOKING TO ELEVATE THEIR BUSINESSES
BRAND AUDIT
STRATEGY / VISUAL LANGUAGE / TONE OF VOICE AUDIT
WITH A PREMIUM FOCUS
PARTNERSHIPS
INTRODUCING & FACILITATING;
BUILDING LONGTERM PARTNERSHIPS ACROSS CULTURAL,
ART & LIFESTYLE COMMUNITIES
BRAND PLATFORM & PRODUCT PACKAGING
TURNING AN IDEA INTO A READY-TO-LAUNCH PRODUCT
OR CAMPAIGN
MEDIA & PUBLISHING STRATEGY
NATIVE EDITORIALS, 360° CAMPAIGNS, BRAND INTEGRATIONS
DESIGNING INTIMATE, AESTHETIC EVENTS
UP TO 100 GUESTS, NUANCED & INTELLIGENT BRANDING
WHAT I DO
STRATEGIC PARTNERSHIPS AND CULTURAL COLLABORATIONS
FROM MOSCOW TO DUBAI
FROM MOSCOW TO DUBAI
SELECTED WORKS
WHAT I'VE DONE
BORK x COSMOSCOW 2022 / 2025
4-YEAR PARTNERSHIP WITH THE LEADING INTERNATIONAL CONTEMPORARY ART FAIR
4-YEAR PARTNERSHIP WITH THE LEADING INTERNATIONAL CONTEMPORARY ART FAIR
Tilda Publishing
BRAND ENTRY INTO THE MIDDLE EAST MARKET. OPENING CEREMONY AT VILLA SKOONI, DUBAI — A VENUE THAT HOSTED EVENTS FOR DIOR, GUCCI, CARTIER AND WELCOMED GUESTS INCLUDING KANYE WEST.
BORK UAE LAUNCH
RUSSIA'S GREATEST NATIONAL MUSEUM — HOME TO THE EXCEPTIONAL COLLECTION OF PAVEL TRETYAKOV. BORK HAIR STYLER TOOK PART IN THE RESTORATION
OF PAINTINGS BY BRYULLOV, LEVITAN, SEROV AND VRUBEL.
ONE TOOL. TWO FORMS OF MASTERY.
OF PAINTINGS BY BRYULLOV, LEVITAN, SEROV AND VRUBEL.
ONE TOOL. TWO FORMS OF MASTERY.
BORK x TRETYAKOV GALLERY
VISUALS FROM SOCIAL MEDIA. ALL RIGHTS BELONG TO BORK.
BORK x THE DRAMATIC THEATRE ON MALAYA BRONNAYA
THE BORK HAIR STYLER WAS GIVEN A ROLE IN A PLAY BY KONSTANTIN BOGOMOLOV — ONE OF THE MOST PROMINENT DIRECTORS IN CONTEMPORARY RUSSIA AND ARTISTIC DIRECTOR OF THE DRAMATIC THEATRE ON MALAYA BRONNAYA.
BOGOMOLOV HIMSELF CONCEIVED A ROLE FOR THE PRODUCT IN HIS PLAY.
NOT PLACEMENT, BUT AUTHORSHIP. BUSINESS ENTERING THE TERRITORY OF ART — SUBTLE, PRECISE, CLOSER THAN ANYONE HAS EVER BEEN — INTO THE VERY ESSENCE OF THE CREATIVE PROCESS.
BOGOMOLOV HIMSELF CONCEIVED A ROLE FOR THE PRODUCT IN HIS PLAY.
NOT PLACEMENT, BUT AUTHORSHIP. BUSINESS ENTERING THE TERRITORY OF ART — SUBTLE, PRECISE, CLOSER THAN ANYONE HAS EVER BEEN — INTO THE VERY ESSENCE OF THE CREATIVE PROCESS.
CLIENTS
HERMÈS, BRUNELLO CUCINELLI, FOUR SEASONS, MERCEDES-BENZ, MASTERCARD.
SOLD A CAMPAIGN TO MASTERCARD WHICH BECAME VOGUE'S LARGEST DEAL AND TOP REVENUE PROJECT OF THE YEAR.
360° EXECUTION: VIDEO PRODUCTION, MEDIA PLACEMENT, PRINT, SOCIAL.
VOGUE, CONDÉ NAST RUSSIA
LOUIS VUITTON — PLACE VENDÔME — TOP 5 SALES ADVISORS IN FRANCE AMONG JEFF KOONS MASTERS COLLECTION. FRAGRANCE LINE AMBASSADOR.
FUN FACT: I GOT THIS ROLE BY SNEAKING INTO THE OPENING PARTY OF THE NEW VENDÔME FLAGSHIP STORE, WHERE WILL SMITH WAS PERFORMING.
FUN FACT: I GOT THIS ROLE BY SNEAKING INTO THE OPENING PARTY OF THE NEW VENDÔME FLAGSHIP STORE, WHERE WILL SMITH WAS PERFORMING.
CAREER
BORK / MOSCOW, DUBAI
HEAD OF PARTNERSHIPS, EVENTS AND VIC CLIENT EXPERIENCE
4+ YEARS
VOGUE / CONDÉ NAST, MOSCOW
ADVERTISING SALES MANAGER 3+ YEARS
LOUIS VUITTON / PLACE VENDÔME, PARIS
CLIENT ADVISOR, FRAGRANCE AMBASSADOR
GUCCI / AVENUE MONTAIGNE, PARIS
CLIENT ADVISOR
ASSEMBLÉE NATIONALE / PARIS
ASSISTANT TO MP
BORK / MOSCOW, DUBAI
HEAD OF PARTNERSHIPS, EVENTS AND VIC CLIENT EXPERIENCE
4+ YEARS
VOGUE / CONDÉ NAST, MOSCOW
ADVERTISING SALES MANAGER 3+ YEARS
LOUIS VUITTON / PLACE VENDÔME, PARIS
CLIENT ADVISOR, FRAGRANCE AMBASSADOR
GUCCI / AVENUE MONTAIGNE, PARIS
CLIENT ADVISOR
ASSEMBLÉE NATIONALE / PARIS
ASSISTANT TO MP
ACADEMIC BACKGROUND
SCIENCES PO PARIS
MASTER IN INTERNATIONAL RELATIONS
2015
SAINT PETERSBURG STATE UNIVERSITY
MASTER IN DIPLOMACY, FACULTY OF INTERNATIONAL RELATIONS
2016
SAINT PETERSBURG STATE UNIVERSITY
BACHELOR IN EUROPEAN STUDIES, FACULTY OF INTERNATIONAL RELATIONS
2014
SPEAKING RUSSIAN, ENGLISH AND FRENCH
SCIENCES PO PARIS
MASTER IN INTERNATIONAL RELATIONS
2015
SAINT PETERSBURG STATE UNIVERSITY
MASTER IN DIPLOMACY, FACULTY OF INTERNATIONAL RELATIONS
2016
SAINT PETERSBURG STATE UNIVERSITY
BACHELOR IN EUROPEAN STUDIES, FACULTY OF INTERNATIONAL RELATIONS
2014
SPEAKING RUSSIAN, ENGLISH AND FRENCH
@RYABOVARYABOVA
A@ANASTASIARIABOVA.COM
